The ‘Elevé Collection’ by Daniella Capelouto draws inspiration from the world of ballet - elegant, poised, and deeply expressive. In crafting the campaign, we was guided by the brand’s longstanding aesthetic:
a nostalgic tribute to the 1920s and the timeless glamour of old Hollywood cinema. At the heart of the creative direction was the color pink, an element that subtly wove through the entire visual narrative.

Bridging these influences became the core of the work:
a delicate interplay between ballet, vintage jewelry boxes, classic film motifs, and softly aged textures that echo the cinematic charm of a bygone era.